It's been a great few months for the Rocky Mountain Country Music Award's Entertainer of the Year, Chancey Williams & the Younger Brothers Band. Not only did they secure a special Crown Royal deal for a special blend of their whisky featuring the band on the label, but on May 1st, 2018, they also signed a multi-year endorsement deal with CINCH Jeans & Shirts. 

CINCH marketing manager, Jessica Wahlert says, “We’re excited about the synergies in this partnership including authenticity and passion for the western way of life.  Chancey’s commitment to country music fans and the entertainment business is an easy pairing with CINCH’s pledge to stay true to its core western lifestyle customer.”

Fans of Chancey Williams & the Younger Brothers Band can expect to see more of the CINCH brand on tour and at shows, as well as the band's image in stores and online. There's even talks of co-branded merchandise on the horizon.