Taylor Swift Reaches out with New Fragrance
Okay, try and beat this combination: Elizabeth Arden and Taylor Swift. The lovely Miss Swift has branched out in her business endeavours and has introduced her first fragrance in cooperation with one of the oldest fashion houses in America.
Taylor Swift has dominated at least one career path; she is one of the most successful and popular singers this decade. Now, we're about to see if the brilliant marketer is going to take the world of perfume by storm.
Her new fragrance is called Wonderstruck and it's available for sale right now.
Taylor announced last fall the debut of her signature fragrance in collaboration with Elizabeth Arden, now the details of the new scent, have finally been released. “Wearing perfume is such a unique way to create memories. Like songs, a scent can take you back and allow you to relive a moment in time,” Swift said in a release. “I wrote the lyric, ‘I’m wonderstruck, blushing all the way home,’ for the song ‘Enchanted’ about the first time you meet someone. A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories.”
Taylor already has the fragrance offered on several websites, including Elizabeth Arden's. However, for those you you ladies who would like a sample, there's a special deal going on right now at Taylor's Facebook page.
I remember thinking when Garth Brooks was tearin' the world up, "This guy is a genius with his music and his marketing".
Well, take note all you marketing majors out there. Taylor Swift is well on her way to reaching the rarified atmosphere that Garth enjoyed. It's going to be interesting to watch how this venture goes. It could be just one more arm of the Taylor Swift empire. Stay tuned.