UW Professor Named ACE Fellow

Jose Rosa, professor of marketing and sustainable business practices in the University of Wyoming College of Business, has been named an American Council on Education (ACE) Fellow for the 2013-2014 academic year.

The ACE Fellows Program, established in 1965, is designed to strengthen institutions and leadership in American higher education by identifying and preparing promising senior faculty and administrators for responsible positions in college and university administration. Rosa is among 50 Fellows, nominated by the presidents or chancellors of their institutions, who were selected this year following a rigorous application process.

"ACE Fellowships represent the gold standard in academic leadership development in U.S. higher education," UW Provost Myron Allen says.

“My goal is to acquire knowledge and skills that can be put to good use at UW when I return,” Rosa says. “Higher education in the United States is changing, as the needs of the country and the world grow, and social priorities shift. Along with other top research land grant universities, UW is committed to delivering even more value to the state of Wyoming and the nation, and I want to help it succeed in these endeavors.”

Margarita Benitez, interim director of ACE’s Emerging Leaders Group and the ACE Fellows Program, noted that most previous Fellows have advanced into major positions in academic administration. Nearly 2,000 higher education leaders have participated in the ACE Fellows Program since its inception, with more than 300 Fellows having served as chief executive officers of colleges or universities and more than 1,300 having served as provosts, vice presidents and deans.

“The 2013-2014 class of Fellows is a talented, diverse group,” Benitez said. “The ACE Fellows Program will strengthen their leadership skills, expand their networks and prepare them to tackle the wide array of issues facing the higher education community.”

At UW, Rosa teaches courses in marketing management, organizational change and managing for creativity, and he has taught consumer behavior and business-to-business marketing at other institutions. Among his current research interests are the influence of hope on the innovativeness of subsistence consumers, and the psychological antecedents and processes involved in sustainable consumption behavior.

Rosa has won multiple teaching awards at various universities and has published works in the Journal of the Academy of Marketing Science, among other highly regarded publications in marketing and management. He served Fulbright fellowships in both Chile and Colombia, and worked for nearly 20 years in industry before entering academia.

He received his B.S. degree in industrial administration, marketing and organizational development from General Motors Institute, Flint, Mich.; an M.B.A. from Amos Tuck School of Business Administration, Dartmouth College, Hanover, N.H.; and an M.A. and Ph.D. in psychology and a Ph.D. in business administration, all from the University of Michigan, Ann Arbor.

The ACE Fellows Program combines retreats, interactive learning opportunities, campus visits and placement at another higher education institution to condense years of on-the-job experience and skills development into a single semester or year.