Kellogg’s to Launch Beer Made From Rice Krispies & Coco Puffs
Is your favorite childhood cereal about to become your new favorite adult beverage? Kellogg's might be on the way to making that dream a reality, with their new line of three beers to be made with cereal from their manufacturing that didn't make the cut to being shipped off in boxes to your kitchen table. As part of their new sustainability promise, this will cut down on waste from their manufacturing plants.
The three beers, named after their "rejected" origins, will be called "Throw Away IPA," "Cast Off Pale Ale," and "Sling-it-out Stout." The beer will be available for the foreseeable future, not a limited edition marketing scheme.
So what do you think? Will Rice Krispies beer become your new favorite? Currently, the beer is only available in England, but will hopefully hop across the pond next year.