![Marlboro Announces Plan to Stop Making Cigarettes](http://townsquare.media/site/107/files/2019/03/GettyImages-505798602.jpg?w=980&q=75)
Marlboro Announces Plan to Stop Making Cigarettes
The so-called "Cowboy smokes," themselves, Marlboro, are moving away from traditional cigarettes in favor of e-cigarettes like the IQOS, at least outside of the U.S. Marlboro commented on the giant change in their business model with the comment: “Society expects us to act responsibly. And we are doing just that by designing a smoke-free future.”
While Philip Morris International has decided to cease cigarette production, the separate branch Philip Morris USA hasn't taken the leap yet, but the latter does own 35% in one of the largest e-cigarette companies in the world: JUUL Labs.
IQOS is a "smoke free cigarette," which, unlike other e-cigarettes heats up tobacco instead of burning it and is claimed to reduce toxic chemicals in cigarettes by up to 95%. JUUL, on the other hand, is a traditional e-cigarette with different flavors and concentrations and has been criticized for targeting their product to minors.
More From Y95 Country
![Online Poll: Should Wyoming Pass A State Tobacco 21 Law?](http://townsquare.media/site/107/files/2019/03/GettyImages-505798602.jpg?w=980&q=75)
![Wallethub: Habit Costs Wyoming Smokers $1.3 Mil Over Lifetime](http://townsquare.media/site/99/files/2020/01/Smoking.jpg?w=980&q=75)
![Marlboro Announces Plan to Stop Making Cigarettes](http://townsquare.media/site/107/files/2019/03/GettyImages-505798602.jpg?w=980&q=75)
![Wyoming’s Tobacco Consumption Is Still Slightly Above Average](http://townsquare.media/site/98/files/2013/02/cigerette-smoking-630x420.jpg?w=980&q=75)
![Noncompliance Rate Among Wyoming Tobacco Retailers Nearly Triples](http://townsquare.media/site/241/files/2012/09/Marco-Di-Lauro-Getty-Images.jpg?w=980&q=75)
![Rodeo Competitors Fight Smokeless Tobacco Use at Laramie Jubilee Days](http://townsquare.media/site/106/files/2016/07/Cody-Kiser-and-Carly-Twisselman-fixed.jpg?w=980&q=75)
![University of Wyoming Smoking Regulations Revised to Include E-Cigarettes](http://townsquare.media/site/245/files/2015/11/462428762.jpg?w=980&q=75)
![Win Tickets to See Tanya Tucker in Cheyenne This Summer!](http://townsquare.media/site/107/files/2024/04/attachment-tanya-tuckertickets.jpg?w=980&q=75)
![Game & Fish Picks Bone with Individual Cited for Possessing Live Wolf in Cheyenne](http://townsquare.media/site/107/files/2024/04/attachment-wolf-gavel.jpg?w=980&q=75)