Some people thought Heinz had gone bonkers when they came out with MayoChup, which is literally the mixture of mayonnaise and ketchup, which by the way is actually delicious. Then came more condiment combinations, such as HoneyRacha and MayoRacha (sriracha is the secret ingredient there). But now, they've really gone out of their way for new mashups you wouldn't think they would even try...