Townsquare Media Group Raises $1 Million For St. Jude
Townsquare Media Group raised $1,059,783 for St. Jude Children’s Research Hospital® during the group’s first national Country Cares® radio and online event on March 6-7, 2014.
“Townsquare stations have been supporting St. Jude for years. This year we were excited to unite 20 markets for our first national two-day event,” said Kurt Johnson, Senior Vice President of Programming for Townsquare Media. “In addition to our local radio effort, Taste of Country, our country music and entertainment website, joined the fight and shared stories from St. Jude patients and country music artists.”
Radio listeners from cities across the country, including Atlantic City, New Jersey; Owensboro, Kentucky; Rockford, Illinois; and Tyler, Texas, tuned in to pledge their support to St. Jude by making a donation of $20 per month. During more than 26 hours of radio programming over two days, St. Jude patients like Graham, who is fighting leukemia, shared their stories. Thanks to donations from Townsquare’s loyal listeners, families will never receive a bill from St. Jude for treatment, travel, housing or food.
Visitors to Taste of Country learned about patients like Jessica Turri, cancer free for fourteen years, and now an employee of ALSAC, the fundraising and awareness organization for St. Jude. In addition, visitors experienced emotional stories regarding St. Jude from country music artists like Lee Brice, Sheryl Crow, Billy Currington, Sara Evans, Miranda Lambert, and others. All the artists encouraged visitors to pledge their support. Thanks to the generosity of all those who participated in Country Cares, St. Jude can freely share the medical breakthroughs, in addition to every child saved at St. Jude means doctors and scientists worldwide may use that knowledge to save thousands more children.
About St. Jude Children’s Research Hospital:
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other deadly diseases. St. Jude has the world’s best survival rates for the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since we opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade. St. Jude freely shares the breakthroughs we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing and food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude.
About Townsquare Media Group:
Townsquare Media Group creates and distributes original and motivating media experiences that connect communities seamlessly with content they love, people they trust, products they want, and things that matter. We attract, engage, and activate audiences on a local and national basis through our unique mix of market-leading marquee entertainment properties. Our local business owns and operates 312 radio stations, over 326 companion websites, an e-commerce business (SeizeTheDeal.com), and approximately 500 annual live events in 66 small and medium-sized markets across the country. Our national business owns and operates leading music and entertainment-focused digital properties including TasteofCountry.com, Loudwire.com, PopCrush.com and ScreenCrush.com, several leading multi-day music festivals, including Mountain Jam and the Taste of Country Music Festival; a digital advertising portfolio which reaches over 60 million unique visitors monthly; and a marketing services business which provides a turnkey web presence for small and medium-sized businesses. We also operate Townsquare Cares, a non-profit organization dedicated to helping our troops and their families. Funds managed by Oaktree Capital Management are the Company’s largest shareholder.